What ROAS should I expect from Meta and Google ads?

Healthy DTC brands target 3–5x blended ROAS at scale, with prospecting accounts at 1.8–2.5x and retargeting/branded at 6–10x+. Brands under 50k SEK monthly spend often see 4–6x as personal-brand efficiency carries them. Above 200k SEK monthly, scale brings ROAS down — the right metric becomes contribution margin per acquired customer, not pure ROAS.

How much should I spend on paid ads to start?

Minimum useful test budgets: 500–1,000 SEK/day on Meta for 14 days to learn one creative + audience combo. Below this, the algorithm can't optimise and data is too noisy to read. For Google Search, 200–500 SEK/day on branded + non-branded for 30 days reaches statistical confidence on conversion patterns.

Meta vs Google vs TikTok — which channel should I start with?

Visual product brands (fashion, beauty, lifestyle) start with Meta + Instagram. Search-intent brands (tools, parts, B2B) start with Google. Brands targeting Gen-Z with native video creative start with TikTok. The biggest mistake we see is splitting a small budget across all three — at under 100k SEK monthly spend, focus on one channel and master it.

What does a paid ads retainer cost?

Retainers start at 12,500 SEK/month for one channel (Meta or Google) up to 100k SEK/month ad spend, and scale to 35,000 SEK/month for multi-channel management at 500k+ SEK monthly spend. Performance fees on top start at 8% of ad spend above agreed thresholds.Set-up is included in the first month for new accounts. Request a custom proposal →.

How long does it take to see results?

Initial signal in 14 days, optimised performance in 30–45 days, fully scaled in 60–90 days. The first 2 weeks are learning-phase exits and creative testing; weeks 3–6 are scaling winning creative and refining audiences; weeks 6–12 are pushing budget to maximum efficient scale and adding new creative themes.

How do you handle iOS 14+ and tracking restrictions?

Every account gets server-side tracking via Meta CAPI and GA4, modelled conversions through Conversions API for offline events, and first-party data integration with Klaviyo and Shopify customer data. We also run incrementality tests quarterly so attribution doesn't lie about what's actually driving sales.

Do you create the ad creative or do I provide it?

Both options. Most clients give us photo/video assets and we handle copy, hooks, format variations, and motion graphics in-house — that's the cheapest path. For brands needing fresh shoots, we have creative content production → as a separate retainer covering UGC, lifestyle shoots, and product video.

Do I keep ownership of my ad accounts?

Always — your Meta Business Manager, Google Ads account, TikTok Ads, and pixel data stay 100% yours. We work as a collaborator with admin access, never as an account owner. Pause us at any time and you keep the entire account history, audiences, and learning data. No lock-in, no exit fees.

🚀 Scale Paid Ads with Ruthless Efficiency

Meta & TikTok Growth Engine – Built to Print Profit You’re not hiring us to “manage” your ad accounts. You’re partnering with a performance team that engineers every dollar into revenue. At Scalecom Media, we build scalable, high-converting ad ecosystems — not bloated campaigns. Whether your goal is to dominate Meta, crack TikTok, or both, we deliver full-stack strategy, relentless creative, and scientific optimization. No fluff. No wasted spend. Just growth.

Performance Marketing Agency for Nordic DTC Brands

Senior Meta, Google, and TikTok ads team for Nordic DTC brands scaling from 100k to 10M SEK monthly revenue. 3–5x blended ROAS, server-side tracking, full account ownership.

Testmottagningen

53K USD > ROAS 6 (600% Increase)

Tellingstories

5000 new customers with a reduced CPA of 50%

Zipclose

0 > 50k USD in 3 months

BeautyPeach

0 > 200k USD in 1.5 months

💰 Simple, Scalable Pricing

Two models — both designed to align with your success:

€3,000/month – All-in, fully managed

€1,500/month + 5% of revenue generated

No bloated retainers. No “busy work.” Just real profit, shared upside, and skin in the game.

📊 What You Get (Across Meta + TikTok)

🧠 End-to-End Campaign Strategy

Deep psychographic & competitor research
Funnel architecture from awareness to conversion
Offer testing & daily micro-optimizations
Always-on performance audits

🧲 Elite Tracking & Attribution

Pixel + CAPI integrations done right
Server-side event mapping (cart, purchase, lead)
Seamless setup with Triple Whale for surgical clarity

🎯 Creative That Sells

Scroll-stopping ad visuals (image + UGC frameworks)
Copy that seduces, scripts that sell
Viral video ideation built on trend psychology
UGC systems that scale without chaos

🚀 Scaling That Doesn’t Miss

Aggressive A/B/C testing of audiences & angles
Broad + interest + lookalike layering
ROAS-based budget scaling in real time
Spark Ads, retargeting loops, and heat-seeking funnels

🔧 Funnel & Conversion Engineering

Platform-native offers that get clicks and convert
Landing page teardown + CRO feedback
Full-funnel retargeting for every buyer journey

💥 Built for Meta

Conversion-focused funnel frameworks
Creative velocity + thumb-stopping visuals
Precision scaling, daily adjustments
Clean attribution = no more guessing

📱 Built for TikTok

Native-first strategy (hooks, cuts, story-driven selling)
Spark Ads, UGC-ready formats, virality triggers
Seamless tracking across the customer journey
Hook optimization that actually works

🤝 This Isn’t a Vendor Relationship

We act like your in-house growth team — because we cap clients and go all-in.1

✔️ You get our best work, not a “version” of it

✔️ We scale only what works — no ego, no fluff

✔️ We obsess over performance like it’s our own business

What ROAS should I expect from Meta and Google ads?

Healthy DTC brands target 3–5x blended ROAS at scale, with prospecting accounts at 1.8–2.5x and retargeting/branded at 6–10x+. Brands under 50k SEK monthly spend often see 4–6x as personal-brand efficiency carries them. Above 200k SEK monthly, scale brings ROAS down — the right metric becomes contribution margin per acquired customer, not pure ROAS.
How much should I spend on paid ads to start?

Minimum useful test budgets: 500–1,000 SEK/day on Meta for 14 days to learn one creative + audience combo. Below this, the algorithm can't optimise and data is too noisy to read. For Google Search, 200–500 SEK/day on branded + non-branded for 30 days reaches statistical confidence on conversion patterns.
Meta vs Google vs TikTok — which channel should I start with?

Visual product brands (fashion, beauty, lifestyle) start with Meta + Instagram. Search-intent brands (tools, parts, B2B) start with Google. Brands targeting Gen-Z with native video creative start with TikTok. The biggest mistake we see is splitting a small budget across all three — at under 100k SEK monthly spend, focus on one channel and master it.
What does a paid ads retainer cost?

Retainers start at 12,500 SEK/month for one channel (Meta or Google) up to 100k SEK/month ad spend, and scale to 35,000 SEK/month for multi-channel management at 500k+ SEK monthly spend. Performance fees on top start at 8% of ad spend above agreed thresholds.
Set-up is included in the first month for new accounts. Request a custom proposal →.
How long does it take to see results?

Initial signal in 14 days, optimised performance in 30–45 days, fully scaled in 60–90 days. The first 2 weeks are learning-phase exits and creative testing; weeks 3–6 are scaling winning creative and refining audiences; weeks 6–12 are pushing budget to maximum efficient scale and adding new creative themes.
How do you handle iOS 14+ and tracking restrictions?

Every account gets server-side tracking via Meta CAPI and GA4, modelled conversions through Conversions API for offline events, and first-party data integration with Klaviyo and Shopify customer data. We also run incrementality tests quarterly so attribution doesn't lie about what's actually driving sales.
Do you create the ad creative or do I provide it?

Both options. Most clients give us photo/video assets and we handle copy, hooks, format variations, and motion graphics in-house — that's the cheapest path. For brands needing fresh shoots, we have creative content production → as a separate retainer covering UGC, lifestyle shoots, and product video.
Do I keep ownership of my ad accounts?

Always — your Meta Business Manager, Google Ads account, TikTok Ads, and pixel data stay 100% yours. We work as a collaborator with admin access, never as an account owner. Pause us at any time and you keep the entire account history, audiences, and learning data. No lock-in, no exit fees.

👇 There’s an Open Slot Right Now

If paid social is on your growth roadmap, we should talk.

High-ROI brands move fast — slow ones miss the window.

Book A Call Now

Or request a customized proposal. Let’s build your growth engine.

Item added to your cart

🚀 Scale Paid Ads with Ruthless Efficiency